Privacy Policy
Last Updated: 2026
At appeight.com ("we," "us," "our," or the "Site"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website dedicated to King Casino affiliate content.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily provide it (e.g., name, email address, contact details through forms)
- IP Address: Automatically collected to identify your location and prevent fraud
- Cookies: Small files stored on your device to enhance your browsing experience
- Usage Data: Information about how you interact with our Site, including pages visited, referral sources, and time spent on pages
- Device Information: Browser type, operating system, and device identifiers
How We Use Information
We use collected information for the following purposes:
- Conducting analytics to understand user behaviour and improve Site performance
- Tracking affiliate referrals and commissions from linked casinos
- Enhancing and personalising your experience on the Site
- Sending promotional emails and updates (with your consent)
- Detecting and preventing fraud or abuse
- Complying with legal obligations
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for Site functionality and security
- Analytics Cookies: Help us understand how users interact with our Site
- Affiliate Tracking Cookies: Track referrals to partner casinos and affiliates
- Marketing Cookies: Used for targeted advertising and promotional purposes
Opt-Out Options: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Site functionality. You may also opt out of targeted advertising through industry opt-out tools such as the Internet Advertising Bureau (IAB) UK Cookie Consent Tool.
Third-Party Links
Our Site contains links to external websites, including King Casino and other affiliate partners. We are not responsible for the privacy practices, content, or policies of these third-party sites. We encourage you to review their privacy policies before providing any personal information or engaging in gambling activities. Your use of linked casinos is subject to their terms and privacy policies, not ours.
Your Rights
Under UK and GDPR legislation, you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you
- Right to Rectification: Request correction of inaccurate or incomplete data
- Right to Erasure: Request deletion of your personal data (subject to legal obligations)
- Right to Restrict Processing: Request we limit how we use your data
- Right to Data Portability: Request your data in a portable format
- Right to Object: Object to marketing communications or certain processing activities
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) if you believe we have violated your rights
To exercise these rights, please contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Typically, we retain:
- Account and contact information: For the duration of our business relationship plus 3 years
- Analytics and usage data: Up to 12 months
- Affiliate tracking data: As per affiliate programme requirements or statutory obligations
If you request deletion, we will remove your data within 30 days, unless legal obligations require retention.
Contact Us
If you have questions, concerns, or wish to exercise your privacy rights, please contact us:
Email: privacy@appeight.com
Website: appeight.com
We will respond to your request within 30 days of receipt. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
This Privacy Policy may be updated periodically. We will notify you of significant changes by posting the updated policy on our Site with an updated "Last Updated" date.